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Projects

Optimizing Student Search Products for Strategic Enrollment Outcomes

SEARCH STRATEGIST ASSOCIATE

Carnegie Higher Ed

Objective:
Enhance the effectiveness of student search campaigns by refining data parameters, improving targeting accuracy, and streamlining workflows to support client enrollment goals.

 

Key Actions:

  • Data Refinement: Analyzed and optimized data parameters to ensure highly accurate and relevant targeting for prospective student lists.

  • Collaborative Strategy: Partnered with Enrollment Strategists to align student search products with institutional goals and enhance the strategic impact of campaigns.

  • Vendor Integration: Utilized multiple vendor interfaces and tools to create comprehensive and precise student lists, improving campaign outcomes.

  • Workflow Optimization: Streamlined list management and data processing workflows, reducing inefficiencies and improving overall functionality.

 

Results:

  • Delivered measurable improvements in targeting accuracy, resulting in more effective student outreach campaigns.

  • Enhanced client outcomes by increasing the strategic impact of search products, contributing to improved enrollment results.

  • Improved internal processes, enabling quicker turnaround times and greater scalability for future campaigns.

Full-Funnel Communication Strategy for a Pennsylvania Private Liberal Arts College

ACCOUNT MANAGER

Carnegie Higher Ed

Objective:
Develop and implement a comprehensive full-funnel communication strategy leveraging email and text message campaigns to increase prospective student engagement, drive applications, and achieve enrollment goals.

 
Key Actions:

  • Strategic Planning: Designed a full-funnel communication plan tailored to prospective student behaviors, including awareness, interest, application, and yield phases.

  • Multichannel Execution: Deployed targeted email and text message campaigns, ensuring personalized, timely, and engaging communications at each stage of the funnel.

  • Data-Driven Optimization: Monitored performance metrics in real-time, analyzing open rates, click-through rates, and conversion rates to refine messaging and improve effectiveness.

  • Collaboration: Partnered with institutional stakeholders to align communication strategies with the college’s unique value proposition and enrollment priorities.

 
Results:

  • ​Increased the college’s enrollment by over 5%, surpassing their enrollment goal for the following year.

  • Improved engagement metrics, with email open rates and text response rates exceeding industry benchmarks.

  • Strengthened the college’s brand presence and communication efficiency, contributing to long-term enrollment growth.

Visual Branding:
The Cocoa Collab

I created the visual branding for The Cocoa Collab (TCC), a community founded by Black women to empower and uplift Black people. The branding reflects TCC’s mission to provide safe, inclusive spaces for learning, growth, and opportunity, while fostering a sense of belonging and connection.

TCC-Brand-First-Look.png

Visual Branding:
Cupid's Corner

I designed the visual branding for Cupid's Corner, a dating and matchmaking service focused on creating safe spaces for genuine people to make authentic connections. The branding captures their mission by reflecting warmth, trust, and the idea of meaningful relationships, helping to foster an inviting and sincere environment for their clients.

Cupids-Corner-Brand-Guide.png

I’ve worked on a variety of projects, from optimizing enrollment strategies to supporting small businesses with brand development. Whether in my professional role or as side projects, I focus on delivering results and constantly expanding my skills to create impactful solutions.

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