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Resume

Experience

Carnegie Higher Ed

July 2021 - Present

SLATE FRONT-END STRATEGIST

October 2023 - Present

  • Led the end-to-end customization, build, and maintenance of product features within Slate, enhancing user experiences and operational efficiency for clients.

  • Drove the implementation of responsive design principles to optimize user interaction across platforms, improving accessibility and product usability.

  • Collaborated cross-functionally with creative, accounts, and technical teams to deliver seamless product deployments, ensuring alignment with business objectives and client expectations.

  • Provided strategic insights into product development and feature creation, ensuring solutions were scalable, data-driven, and aligned with industry best practices.

  • Utilized data analysis and visualization tools to monitor product performance and inform strategic decisions, focusing on continuous product improvements.

  • Assisted in the implementation of Slate instances by configuring integrations, setting up workflows, and managing communication configurations to ensure seamless system functionality and effective deployment.

SEARCH STRATEGY ASSOCIATE

January 2023 - October 2023 

  • Analyzed and refined data integration processes within Slate, improving the accuracy and timeliness of enrollment data for strategic use.

  • Actively contributed to product enhancements by collaborating with cross-functional teams to streamline data management, search functionality, and user experience.

  • Provided strategic insights based on market research, contributing to the refinement of product integration features and customer data onboarding strategies.

SLATE STRATEGIST ASSOCIATE

August 2022 - December 2022 

  • ​Assisted in the creation and execution of product strategies for Slate Deliver campaigns, contributing to the product roadmap through data insights and client feedback.

  • Managed key communication flows and analyzed performance data to optimize product features and enhance the customer experience.

  • Led A/B testing and performance assessments, driving continuous improvements and influencing the long-term product strategy for enrollment campaigns.

ACCOUNT MANAGER

July 2021 - August 2022

  • ​Built and maintained strong client relationships, serving as the primary point of contact and ensuring client satisfaction throughout the project lifecycle.

  • Directed and managed project deliverables, leveraging Asana to assign tasks, track progress, and ensure all deadlines and turnaround times were met.

  • Led cross-functional teams by facilitating regular meetings, delivering presentations, and producing detailed project reports, aligning stakeholders across creative, strategy, and technical teams.

  • Proactively identified client needs and provided strategic recommendations to drive project success and meet client objectives.

  • Streamlined communication workflows and implemented process improvements to enhance project efficiency and client outcomes.

  • Managed creative development processes, from initial requests and proofing to approvals and production, ensuring quality control and adherence to specifications.

  • Ensured the timely and successful delivery of solutions, improving customer retention and long-term satisfaction.

GENERATIONS AT SHALOM PARK

December 2019 - June 2021

SALES AND MARKETING COORDINATOR

  • Analyzed sales and marketing data to prepare detailed reports for office, organization leadership, and other stakeholders, providing actionable insights.

  • Implemented and maintained CRM and interactive visualization software, enhancing data management and accessibility for the office.

  • Managed the community's Facebook and Instagram pages, creating and publishing engaging content to increase social media presence.

  • Created and deployed a monthly newsletter to prospective residents, current depositors, leadership, and other stakeholders, ensuring effective communication.

  • Collaborated closely with designated marketing agencies to ensure timely preparation and execution of all marketing needs.

  • Successfully planned and coordinated both in-person and virtual prospect events, enhancing community engagement and outreach.

  • Assisted in the development of new systems and office procedures, contributing to operational efficiency and improvement.

University of South Carolina

March 2019 - December 2019

COORDINATOR FOR DIVERSITY & INCLUSION RECRUITMENT

  • Recruit underrepresented students through different access-based opportunities and programs.

  • Recruit students by visiting high schools, attending college nights, national college fairs, and community-based organized events.

  • Supervised a group of 40+ student volunteers and 20+ student workers.

  • Planned and coordinated two 4-day recruitment events with over 180 participants total.

Georgia Southern University

July 2017 - March 2019

ADMISSIONS COUNSELOR

  • Recruit students by visiting high schools, attending college nights, national college fairs, and community-based organized events.

  • Developed relationships with high school counselors across North and South Carolina.

  • Exceeded territory enrollment goals for Fall 2018.

  • Successfully planned and coordinated 2 department visit days for the Statesboro and Savannah campus.

  • Created a new and more efficient process to track travel now used by all counselors.

Enterprise Holding

 May 2016 - June 2017

MANAGEMENT TRAINEE

  • Provided A+ customer service to new and repeat customers.

  • Marketed to current clients and prospective new partners.

  • Assisted in running branch with 400+ cars in the fleet; largest in area.

  • Met weekly and monthly sales goals.

Education

May 2023

SOUTHERN NEW HAMPSHIRE UNIVERSITY

Master of Business Administration, Marketing

Manchester, NH

December 2015

APPALACHIAN STATE UNIVERSITY

Bachelor's of Science in Communication, Public Relations

Boone, NC

Related Certifications

Becoming a Product Manager: A Complete Guide – LinkedIn

May 2024

Change Management – AICPA

January 2023

HTML & CSS Essential Training – LinkedIn

November 2023, January 2024

Power BI – AICPA

July 2022

Related Skills

Product Development & Management

Project Management

CRM & Project Management Platforms

HTML & Cascading Style Sheets (CSS)

Change Management

Strategic Analytics & Strategy Formulation

Robotic Process Automation (RPA)

Data Analysis & Visulization

Branding and Identity

Account Management

Cross-Functional Team Collaboration

Process Optimization & Efficiency

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